WHY MEDIA MUST BE A FORBADE INDUSTRY

 Hapless, helpless unless you make it a money industry.

An open letter to the incoming Mass Comm students

Where Have All the Buses Gone?

 

Amidst the Heat, Commuters Fill to The Raft an Airconditioned Bus. There Were Not Many Around.

There is a deep ratio discrimination on the number of buses versus the mini-est of e-bikes on the road.

                                                                                               

                                                                                               

About a year ago this writer has noticed that despite an attempt into normalcy, that has lapsed from a digital revolution high expectancy to a lackluster future for many, the usual transportation that used to be around to make things convenient for countless commuters, are no longer the visible PUVs plying their normal route.

 

For example, before the pandemic, a wait for an airconditioned bus along the Alabang-Zapote road Pamplona stretch, would not take five minutes. 

 

At the height of El Nino and even as the authorities bewilder about the La Nina to replace it, an ordinary commuter who wants that simple luxury of an “airconditioned”, bus would have to wait for not just up to 15 minutes, but up to 20 to 40 minutes instead. 

 

An airconditioned bus would have meant a lot to ensure a continuance of “normal work/daily routine” for mothers and commuters who want to get a respite from the hyper-intensified heat of the weather. But alas, the wait these days have become like a penitence of sorts.   The number of bus brands have also trickled and yes, a lot have fickled in choosing their passengers as well.  Only one from the familiar bus names before continue to hover around town, in more prevalent hours, to serve commuters.

 

Also, despite more commuters trying on non-airconditioned buses that used to be for the economically challenged, the open somewhat "al-fresco" buses come in reconfigured two row seats like the jeepneys.  These have become a dichotomic statement for the commuters’ lifestyle—for the teens, lolas and workers who are coming from Las Pinas, leaving for the Baclaran route.

 

As we all know these days, a wait for a ride in 15 minutes haunting, is no longer the same as a wait in recent two or more years that passed, at a timeline when waiting, despite being time consuming, can still be patiently done.  Now waiting is tantamount to "PENITENSYA", or sacrifice of sorts and no one seems to take on empathy for the commuter lifestyle.

 

It seems that nobody really took to heart the effects of EL NINO and how to respond to this weather as it dramatically impacts our lifestyle. 

 

To complicate further a passenger who finds himself or herself in a hush for hunger or thirst while waiting, would have to wait for another block to be able to find the nearest food stop in main malls that offer a more democratized alternatives for meal stopovers.    

 

As a commuter waits to endear himself/herself to other commuters, to be able to squeeze into a bus space for that now “human right” or “right of survival”  enjoyment of air-conditioning even in low peak hours in buses,  one would have to contend with a long wait on the streets by the metro, with no shade, or  commuters roof nearby that have been positioned to care for the commuters. 

 

This simply is a testament of our usual, “beat it ‘till you make it attitude”, with many who could be hoping for more action and support against the El Nino weather. 

 

As commuters, we can choose to express a welcoming, "don't sweat the small stuff" attitude in facing the sun.  But that won’t feed or protect us as enough. 

 

Noticeably, there is a slimming quantity of buses, and this ushers in a new hardship for the pocket-wise commuters.

 

We cannot surmise the fact that any leadership would aspire for a modern transportation system that would brag about an increase of status in our economy. But these ain’t happening if the usual things we whine about commuters' need, are not responded to.

 

We need more airconditioned buses that are affordable. And a more kid-friendly transportation mode for anyone to relish.    

 

Against the posing of status of many motorists in their luxury vehicles, who has not probably even experienced the ills of El Nino outside their well-manicured lifestyle, commuters must loud it out that TRANSPORTATION MUST BE NOT ONLY RELIABLE BUT CONVENIENTLY AMENABLE TO ALL CONSUMERS.

 

We Couldn't Care LESS about the Weather

 

While scientists from all over have sounded the alarm button, the country is STILL, hand tied to age-old issues of territorial integrity, food insecurity, and more.