THE SITE MIRRORS THE ORIGINAL, THE "FAKE BRANDED" AD MUST BE FLAGGED.
A prominent ad placed along the upper ranks of news media articles for the day came with a stern warning about a news media personality, with content that postures a previous interview that can put the said individual in a negative light.
The "poser content" which significantly features an on-camera conversation with a media luminary tends to portray the personality as enterprising, and as an individual raring to earn by way of a side hustle.
The questionable interview has a second variation. It still features the media man but with a different content, and with the same branding elements of a popular website that were obviously replicated and faked.
The ads also contain a lot of errors of facts from the name of the news media site which the media personality is identified with; down to the mismatched lines and voices on the audio that were unmistakenly dubbed. These "fake branded" ads are, "sus" (here creatively used as "suspectingly").
A second look at the origin of the ad site, one would be informed that the ad fronts an address typical of dubious internet sites that do not signify credibility in a name. With contents that can further spread confusion among consumers of news and information.
Also, the content being old-dated, could have been reposted, from the first time of its publication on searches, making it a recurring problem that must be continually verified.
The dubious interview could be categorized as a "deep fake", a recent internet concern among information providers; as deep fakes could go from video, audio, and graphics, that are edited and meant to spread disinformation.
Sites, articles, and content that have questions on authenticity must be avoided and flagged, to discourage posers and deep fake instigators from creating similar works that can hurt media credibility, and add confusion to the already breeding ground for fake news, the internet that is.
News Review Philippines 2024.
