This Is Not a Simple Flowchart for Writers

Soon in an article, the unglamorous life of writers. Beyond the gaze of the readers' swoon. Below is a flowchart teaser on the relevant article forthcoming here on News Review Philippines.

The photo above shows an insider example of how writers are exploited locally, in one or two situations, that have become commonplace whether amateur or professional, and also experienced by communication practitioners.

Chart created with Canva.

Authored by the writer, Anna Liza VB. August 29, 2023. 

Thank you.

YOU MIGHT WANT TO READ THE LATEST POST, IN RELATION TO THIS CONTENT:  "The Unglamorous Life of Writers", published yesterday September 9, 2023.

To comment or send a rejoinder:  newsreviewph@gmail.com.

THE PITFALLS OF SOCIAL MEDIA YOU MIGHT HAVE BEEN MISSING ON

 THE PITFALLS OF SOCIAL MEDIA YOU MIGHT HAVE BEEN MISSING ON

It is totally overrated.

 

By this time about 70 to 90 million Filipinos is the number range for the actual social media users here in the Philippines alone, and the numbers can still vary and improve depending on the timeline.

 

With the way things have been, social media seems to have become the “be all and end all of media”, since the onslaught of the many challenges that taunted the industry, when media stations have closed down, while some are still struggling to survive.

 

These recent developments that have affected the media landscape, such as the shutting down of networks and companies, whether permanently or simply posturing for further ambiguity--  as modern entities of news and communication; and purveyors of entertainment, seem to have underlined its lack of boundaries or finiteness in establishing its stakes in the industry.

 

Moreso, it appears to have been forced to do a "transformation", without enough breathing space to study the normalcy of how ordinary netizens consume information on mass media.

 

Like a funnel and into a pitfall of further depthtitude, local media have become icebergs while many are blind-sighted in their solutions to survive while morphing and rebranding; testing further the possibilities of venture into other forms beyond print and broadcast.  Such is their aggressiveness to encompass other multimedia formats, shattering rattle media formalities, and making way for supreme interconnectivity.

 

There are many consequences that surround these developments. 

 

Media companies also have easy prey to the influence and clamor for further social media brazenness and ineptitude that could cloud their mission/vision and also hyper-fluctuate their unique identity in the middle of change.

 

ABS-CBN, from a distant view, had to let go of its known formula for news transmission;  and has appeared helpless, which pushed it to wallow and waddle through the murky online news streaming;  shutted to compete with countless minor players,  like a sub-channel of another media company. 

 

THIS CHANGE ALONE, ALONG WITH THE LOSS OF LOCAL TALENTS, IS NOT JUST AN ARROW SHOT  TO LIMP THE SOLID IDENTITY AND UNPARALLELED BRANDING OF THE NETWORK AS A SUPER TELEVISION NETWORK.

IT ALSO LENT CHANNEL 2 AN  IMPRESSION UNEXPECTED,  THAT IT CAN BE SUBSERVIENT TO OTHER MEDIA COMPANIES, a downgrade of sorts, AND RELEGATE ITS TOP SPOT TO CO-TEAM  WITH OTHER COMPANIES. 

               

With ABS-CBN side-swept by political pressure and trends, its powers were fainted by the dominance of social media. The exiting of companies or tapering down of broadcast; and minimalization of published pages, also signalled the birthing of many brave minor players who are eager to jump into fame or submit to the lure of having their own media companies.

 

Here lies complications for further media industry fragmentation and shift of power from the media owners and visionaries to the palm of the unskilled, ordinary, and  inexperienced information providers who want influence; or aim to domineer, dominate, or takeover an industry, without enough altruism to provide fair and balanced news reporting, and tasteful,  educated news and entertainment.

TO BE CONTINUED…

revised August 29, 2023, 6:03pm local time Philippines

MUD ADVERTISING AND ALL ABOUT THE NEGATIVE FAME

 Nothing is as compelling in the creative industry as the beauty and discipline of advertising. With it, products and updates on a market, and news about industries that matter, even advocacies and “community announcements” are propagated with words, using any printed,  electronic, or digital  media,  that holds a message to a point of value.

But advertising the way it’s meant has always been there to “serve”, be it good news,  a piece of information, or a well-intended fact from which the public can benefit from.

In recent years, along with the rise of online media, there came a slowing down of good news trumpeters. Instead, advertising became more pronounced and rather exploitative.  What came is a return to “boldness” in the way advertising is packaged.

For example, some online ads, do not merely promote and sell vantage points for new products. Some ads deviate from acceptable standards for advertising, previously disallowed by governing bodies.

A sweep read at the many frequent ads on display online these days can expose oneself to ads that hound customers with a charade of bodies and curves, closeups, and “show-all” product photos that aim to sensationalize and get attention with their own style of advertising. 

The real fault in some ads? These exploit women and models,  in such uncompromising postures enough for one to mind not the product but the model in photos.  It is not just the curves and the skin  peek that are shown in some non-mainstream, advertising, with a message loud and bold that it’s okay to flaunt.

Say in a product that must be talked about in a hush most cautious tone, the ad is graphically stated without much caution for decency and vulgarity by some advertisers and online sellers. These are blatantly common in online media and commercial sites.

Another kind of advertising that this writer would like to posit, is a seemingly innocent streamer in the community.  However, the display of tarpaulin although fraught with respect for the rights of those who have fallen from grace in a community, is also well-meant and intended, to let the public know about an erring individual.   Vagueness is not in the ideals of this kind of advertising which must be best called- mud advertising, the way it throws mud on the integrity of a person.  It is advertising if it is posted using a medium that is commonly used for advertising like what a tarpaulin is commonly used for.  And if it is situated along prominent areas where there is expected foot traffic. Moreso, tarpaulin advertising goes beyond a personal announcement and falls on the level of advertising if the message is posted more than once or twice, or with a schedule definitive of intention to get as much viewership or exposure.

                Can we consider negative news reporting as a form of advertising when it involves not just a personality but a person with business interests in the community? This is an ethical question that must be weighed by media providers which deliver the news, anyhow they can serve it for the public to partake of.

The thing with advertising these days, there has been an erasure of lines from advertising to the content, and the substance of news articles that are packaged as branded content. Because straightforward advertising  could turn off a lot of readers and sway them to stop the ad button once an ad interferes with their preferences,  advertisers have found it inevitable to repackage their products on media, and make them content-appropriate or  “content-embedded”.

What this writer also means to put forward in the open is that sometimes news and advertising have been interloped to a point of fault.  The disparity before is very pronounced. In later years, the shift in pleasing the numbers of followers has become a norm in changing the look of advertising, making these almost seamless with news and content at the forefront, while advertising seems to be at the helm of strategy.

We go back to tarpaulin advertising that carries a controversial announcement, advertisers can take caution not to overuse their intention to do good for others by using advertising as a ploy.  Or make an outcast out of an individual concern so as to diminish another’s integrity in the face of the greater community.

Mud advertising be it in the form of below-the-line advertising must not be a standard to address a competition, resolve a problem or warn about an issue that needs to be resolved with compassion and dignity.

Also, negative advertising must not be a gateway to other kinds of advertising that can disintegrate  regular standards of media normalcy so as to accept substandard advertising.

The helpless must not count on negative advertising that gives indignity or embolden others to follow suit, even if it is only meant for posterity,  to add on new followers, or bring sympathy,  and even sides for the unnoticed.

 

 

IS GETTING AN EXIT AGENCY ALREADY APPROPRIATE FOR FILIPINO EMPLOYEES?

 

Apparently, there are already companies in Japan that do the hard work for employees who want to quit their job and make it seem effortless. 

The kind of company that offers a resolution to avoid the awkwardness of employees when filing a resignation and dealing with their boss/es on direct approach terms.

Truth be told, such a company could have more place in the Philippines than anywhere else in the world. 

Employment locally has always been intrusive, starting from the screening stage where every detail is asked including medical and work history. These are necessary in order to give prospective employers a necessary heads-up on how an applicant is at work, while in the office, or even when handling remote positions.

The process can include a long wait and more pressure is hatched at the back of the applicant to please and make a good impression even before employment begins.  

When filing a resignation, however, the process can vary per employee’s temperament, style of negotiation, and workplace experience which can eventually dictate how a resignation is expressed, filed, or announced.

The standard acceptable process is to let an employer aware of an employee’s intention to resign, at least about a month before the actual date of effectivity. This is debatable however as some employees would opt for shorter advice for resignation to proceed and take effect.

But since a resignation involves not only a cessation of responsibilities for a specific work designation; company to employee relationship;  and a halt on the professional ties with the employer or boss/es, an employee may find himself or herself in a dire inconvenient position to express such intention to resign, in a very abrupt or direct approach, to avoid the toxic negotiation and discussion process.

The thing with work culture locally is that bosses have enough clout to dictate the future work of employees. Not a few employees would like to tread on a very balancing strategy on filing a resignation so as not to earn the ire and prolonged disappointment of their employers.

 

At times, employers particularly those in middle-management positions, are more deaf than responsive to employees’ needs and interests. 

Because every employee loss especially a fast turnover can hint at bad management style or workplace negativity, there are managers who exert enough pressure to keep their employees on deck. But when unable to do this, some opt for negative recommendations or feedback to the detriment of the employee who has expressed intention to leave work.

 

There are many instances when middle managers and those with the power to wield, go as far as “mud sling" an employee's record when hearing about an employee's resignation via grapevine.  They can do so without hilt or fault because the employees left behind are usually part of their own certain clique of loyalists.

Some managers also spill juicy irrelevant facts about an employee that can compromise a person's integrity in the face of other employers, in order to save face and get a decibel of approval from their colleagues when accepting a resignation.  

These are not unusual attitudes of managers locally, thus the complications of a work exit can be as tricky as getting a job from the start. Office politics allows these to permeate the work ethics of personnel thus leaving employees with a hesitancy to discuss resignation plans way before an official letter is filed.

 

To avoid pressure on employees, an “exit agency” can be more useful to have because it frees an employee from all the stresses and negativities of having to deal with bosses when quitting work. 

However, there are also companies locally with well-meaning Human Resources personnel who help the employees express their resignation thus aiding the smooth negotiations for the job turnover. 

 

Since this is a generation that has always looked out for solutions to pain points of ordinary people, human resource and manpower agencies should also best an effort to make resignation easier for employees, and make the process more like an ordinary "quit call", just like the companies that are in our neighboring country that go the extra mile to make sure employees' interests are always upheld to the very last.

There Cannot Be More Fines, We Are Not A Country of Fines

 

Count them if you can pay them.

 

There is a better alternative to getting the products and services these days that makes everything equal and goes above the reality of being  "consumer-deprived" or devoid of essentials for household and life-survival. 

In all the things we spend for, we have always had a leeway to choose whether we pay via cash, credit card, or installment basis.

The old way of purchasing things which is slowly becoming outdated is to pay for items and services in cash. Because not many can afford to retain credit cards, cash reigns supreme in the great economy where every consumer must be favored and taken care of. 

But in a dismal economy fraught with new hopeful developments, one showing a bearish attitude towards the simplest of buyers, the best deal option is to use e-wallets, hence the popularity of digital money.

E-wallets are convenient when the pandemic waved its feel on the populace wanting to veer away from face-to-face contact either in small stores or in commercial establishments. Another wise option for the regular shopper is to rely on digital wallets that offer installments, making purchases affordable that have been toned down in mini-proportions.

This mode of paying in "pea-sized amounts" offers a problem solved on the pain point of a regular consumer. 

However, even as modes of payments now are more technology-driven and trend-inspired, what service and product providers fail to take note of, is to remove another pain in the throat of ordinary consumers—that of paying penalties, fines, or hidden charges to ensure continuity of services and assure of continued supply of consumer products.  

Let us not deviate from the usual spends of the ordinary Filipino.  

Utilities that require its subscribers to settle fines or penalties in varied amounts.  Reconnection fees can fetch as high as low as Php 600.00, to Php 1,500 depending on a company's requisites.

Meanwhile, as for the micro-loan consumers, the fees and penalties are not as definite and can be as flexible depending on which one has offered a micro-loan product.  This can be as low as Php 50.00, for ordinary micro-loan amounts, depending on the delay or schedule in settling the payments and the interest/s dictated by the principal amount.

In tax settlements, the penalties can be even more astounding and might range from Php 300 to less than Php 2,000 per month. In vehicle registration, penalties can also be charged against the owner of a vehicle. 

In the timeline of the pandemic, everyone is expected to make ends meet and keep the odds at bay when it comes to paying obligations. By consumers' standards, the current cost of living "is already high" in the country, at a time when jobs are scarce offline and online, and product availability can also prove to be scarce or limited.

An example analogy of how penalties could be used for another purpose by the consumers, instead of having the penalties paid, and thus make way for more  items on an ordinary mom's grocery bag is below:  

Example: 

 

• A PHP 50.00 penalty charged by a microloan can suffice to cover the allowance of a grade-schooler or pay for a cup of munggo beans, or a kilo of rice, enough to cover a day’s meal for a family.

• The PHP 300 penalty can afford a consumer 6 kilos of rice enough to augment a week's sustenance for an ordinary household.

• The Php 600 penalties slapped by another utility company can be enough to pay for the water service consumption of a city-dweller subscriber, for about a month.

• A Php 1,200 penalty charged by another lifestyle-essential utility company can be enough to pay for the transportation of a schooler for two weeks or more, should an ordinary consumer/s be freed from paying it.

These simple comparisons of how consumers can make better use of the penalties they pay, in order to procure products and services, must be understood in clear and simple terms by the company or business that charges these penalties.

If a subscriber/consumer moves heaven and earth to be able to pay or afford local products and services that are requisites for their own standards of living, why deny the consumer the opportunity to be free from paying such fines when these would mean a heartbeat of a meal; an extra mile of reach to a destination; or an extra day of guaranteed meal for a schooler?

Fines are as debilitating as the obligations of debt that ordinary consumers shoulder in their own blindsighted ways to follow a structure of fines dictated by the businesses they rely and trust on.

 

 News Review Philippines

2023

Posted in real-time by the writer, Anna Liza VB.

For comments and suggestions, or press invites please email newsreviewph@gmail.com.