THE PITFALLS OF SOCIAL MEDIA YOU MIGHT HAVE BEEN MISSING ON

 THE PITFALLS OF SOCIAL MEDIA YOU MIGHT HAVE BEEN MISSING ON

It is totally overrated.

 

By this time about 70 to 90 million Filipinos is the number range for the actual social media users here in the Philippines alone, and the numbers can still vary and improve depending on the timeline.

 

With the way things have been, social media seems to have become the “be all and end all of media”, since the onslaught of the many challenges that taunted the industry, when media stations have closed down, while some are still struggling to survive.

 

These recent developments that have affected the media landscape, such as the shutting down of networks and companies, whether permanently or simply posturing for further ambiguity--  as modern entities of news and communication; and purveyors of entertainment, seem to have underlined its lack of boundaries or finiteness in establishing its stakes in the industry.

 

Moreso, it appears to have been forced to do a "transformation", without enough breathing space to study the normalcy of how ordinary netizens consume information on mass media.

 

Like a funnel and into a pitfall of further depthtitude, local media have become icebergs while many are blind-sighted in their solutions to survive while morphing and rebranding; testing further the possibilities of venture into other forms beyond print and broadcast.  Such is their aggressiveness to encompass other multimedia formats, shattering rattle media formalities, and making way for supreme interconnectivity.

 

There are many consequences that surround these developments. 

 

Media companies also have easy prey to the influence and clamor for further social media brazenness and ineptitude that could cloud their mission/vision and also hyper-fluctuate their unique identity in the middle of change.

 

ABS-CBN, from a distant view, had to let go of its known formula for news transmission;  and has appeared helpless, which pushed it to wallow and waddle through the murky online news streaming;  shutted to compete with countless minor players,  like a sub-channel of another media company. 

 

THIS CHANGE ALONE, ALONG WITH THE LOSS OF LOCAL TALENTS, IS NOT JUST AN ARROW SHOT  TO LIMP THE SOLID IDENTITY AND UNPARALLELED BRANDING OF THE NETWORK AS A SUPER TELEVISION NETWORK.

IT ALSO LENT CHANNEL 2 AN  IMPRESSION UNEXPECTED,  THAT IT CAN BE SUBSERVIENT TO OTHER MEDIA COMPANIES, a downgrade of sorts, AND RELEGATE ITS TOP SPOT TO CO-TEAM  WITH OTHER COMPANIES. 

               

With ABS-CBN side-swept by political pressure and trends, its powers were fainted by the dominance of social media. The exiting of companies or tapering down of broadcast; and minimalization of published pages, also signalled the birthing of many brave minor players who are eager to jump into fame or submit to the lure of having their own media companies.

 

Here lies complications for further media industry fragmentation and shift of power from the media owners and visionaries to the palm of the unskilled, ordinary, and  inexperienced information providers who want influence; or aim to domineer, dominate, or takeover an industry, without enough altruism to provide fair and balanced news reporting, and tasteful,  educated news and entertainment.

TO BE CONTINUED…

revised August 29, 2023, 6:03pm local time Philippines