Let's Talk Superlatives: Deep Fakes, Superfakes and the Big Dipper

 Know our social economy before trusting any.

On one end of the social media spectrum, is an era of superlatives-- from promises to hopes and wealth sail builders, blogs, and sites of individuals wanting to be known, wanting to be rich, and wanting to connect.  On the other, it's all trappings of the super fakes.

It would sound so idealistic to simply trust read-on articles and news we see online. 

That news of unemployment slump, a millionth earning newbie businesses that young kids are trying to help resuscitate the economy. 

But in the doldrums of these social media frenzy to be known, be seen, and those "get rich" schemes, the reality abides in the imperfection of numbers, the roughness of fakes, and the lucidness of people's images who try to be perfect and yet cannot achieve real distinct connection online. 

This is what I call the abyss of social media where an economy thrives in hopes and prospects, but it is trapped in the middle by a conglomerate of disjointed interests.

The first of fakes. The promise of investments.

In the era of micro investors, it is the small-time investors and businesses "trying hards" or "copycats" who would jump right at the opportunity to earn some, earn small, or earn try so as not to let time waste in times of pandemic. 

But investments that give real "big" results and earnings are not really happening, and most are not at all life-changing, offering only coin-purse returns that cannot even help families recuperate from losses after years of joblessness.  

Here I won't mention the specific businesses. 

But there are plenty out there that ordinary moms and dads often try, with a big-bite promise of investing in small packages.  

From light luxury to branded goods, all these are attractive investments for salary earners even before the pandemic kicked in. 

But the truth is, this is a dead-end approach to investing. 

Despite the flaunting of being a multi-billion dollar industry globally, branded luxury does not promise good resale for ordinary investors in times of the great "no earn" pandemic.  

All investments seem to have been dragged into a dumpsite of nothingness, almost worthless. 

And all one could do is keep them without the promise of turning these investments into cash, the often lure of light to heavy luxury items in the market is that these items have good resale value and can be turned into cash in times of drought. 

For light luxury buyers, investing in light to pricey jewelry is not a golden promise to rely on as these are items that have become commonplace and hard to dispose of, and no outlets to receive them as second hands. Preloved luxury thus is not a good term investment for the micro-investing moms and dads who want to delve into the promise of a life of luxury.  

In a sense, this false sense of assurance that one is investing in the good ones with one's precious money and earnings would only go to waste in a social economy that values likes, influence, and followers and not the truths behind branded luxuries.  

The second of fakes. A deeper fake, businesses that run for show-and-tell bragging, but do not serve with a genuine interest for customers.

The second kind of fakes in business is the one that applies to customer relations and business imaging.

In our current state of the economy where social media serves as the front of new and upcoming businesses, even for the brick and mortar kind of businesses, some owners who run their businesses do so for that simple brag-and-drop approach of imposing their status as business owners and solidifying influence. But their hook? They would not hesitate to drop or turn away their customers who do not fit into their bill of prospects or likings.

This kind of business does not show genuine interest in customers. They shun new customers or reply impolitely in the face of callousness.  

They would screen clients as if they are the masters of censorship and true intentions. 

Business owners or managers or staff of this kind of deep fake customer relations integrity would turn down buyers and inquiries that do not ring a bell of prestige or do not present a deep pocket arrive at their doorsteps upon inquiry. 

Some of these businesses include those in the leasing business of commercial spaces, bazaars, etc. 

Even prior to the onset of the pandemic, business owners in this niche are the hardest knocks, offering a no-glance approach, no-response to inquiries even when they prompt invites for lessees through their below-the-line advertising and frequent social media postings.

These kinds of fakes can be leveled as business posturing. The owners simply want to be known for being business owners but would not actually want to open their doors to customers of the "lesser kind" of lesser names or pockets.  A real super fake in business.

And the third kind of fake is the big dipper business. 

In the social economy where businesses thrive because of creativity in advertising and marketing, the big dipper businesses are the kind that lures moms and dads to try, yet once in, these are the businesses that simply eat up their investments and hard-earned money without a promise of tangible returns. 

This kind of business simply gulps down on one's investments much to the heartache of ordinary investors and business starters. 

Entrepreneurs who wallow in big dipper businesses must be helped out by the necessary agencies to recover, and recuperate.  Otherwise, having a business would simply be an ordeal for small to medium business players, starters, and dreamers who have not yet experienced true profits and joy of having a good running business but merely a fake verse of social media and business enterprise centering on personality, stardom, and much influence harking.