THE WAVE OF HURRY SHOPPING

IS IT ALL ABOUT BRANDING? 

An analysis of shopping attitudes conversion, in the era of discount thirst.

PERHAPS THERE IS TRUTH IN THE MAGIC OF PINK TO CHANGE HEARTS. 

Here at home, this color is the ultimate symbol of femininity. 

In fashion, it is the symbol of the ultimate "belle", never masculine, and always elegantly dressed.

In another, pink translates to young love.

Perhaps, it is the color that has pushed a change of gear for women grocery shoppers.

THIS ARTICLE IS WRITTEN TO GIVE A DIFFERENT PERSPECTIVE ON HOW WOMEN THINK IN THE ERA OF E-COMMERCE; THE NO-BILL, NO-TATTERED MONEY WAY OF SHOPPING.

Away from the anonymity that e-commerce presents, which has become the tone of the times for many shopping-deprived women, there is a vague reality that only a heavily discounted grocery brand presents to most women locally.

This need pertains to the women's desire to be listened to in terms of needs, wants, and values, in the realm of shopping.

WHILE WE CAN COUNT THAT MANY GROCERIES HAVE LONG REIGNED AS THE GROCERY CHAIN THAT HAILS ITSELF TO THE  MASSES, DEFINITELY CATERING TO THE ORDINARILY POCKETED, THIS NEWCOMER THAT IS SEEMED BENT ON WOOING WOMEN FROM THE PLAIN CLOTHES SHOPPERS TO THE MICRO BUNDLERS, PROBABLY KNOWS THAT WOMEN HAVE BEEN FAULTED ALL THE TIME FOR NOT BEING BUDGET-CONSCIOUS ENOUGH.

Ergo a revival for budget grocery shopping that is not for the ultrahefty, but made for the mini me convenience.

CONVENIENCE AND AFFORDABILITY ARE ALL THE RAGE AND FEEL OF THIS GROCERY HAUNT THAT IS SO HARD TO MISS EVEN ON THE BUSIEST OF STREETS AND ON THE HOTTEST OF DAYS.

The grocery brand that woke many women shoppers to the possibility of a decent option to other bigger-spaced, widely aisled grocery brands despite being "tingi-friendly" or slim-budgeted, can take pride in having items that are so affordable, without expecting consumers to simplify their staple foods at the Filipino dining table because of the rising costs of food these days.

What's more even the items that can be bought from ordinary sari-sari stores can also be bought here in this "pinklandia" for grocery shoppers-- from peanuts to chicharon; candies and pica-pica for the drinkers.

The basic commodities were also simplified allowing buyers to get their choice items in minuscule portions and sizes.  

No need to scour the aisle, by aisle for hours; or wade through the crate to crate for discounted items.  The floor layout was made simple enough that women could easily elbow their way through the spaces and out with the products and goods they wanted in as fast as five to ten minutes, with no time wasted for the busy moms.

Name your pick: coffee, tea, sugar, and an affordable version of bread or tasty, stack these in your basket and you have a morning eat already.

The brisk time and friendly price tags of items in this new trending grocery also carry frozen goods that are often picked by Filipino "silog" meal lovers- burger patties, tocino, mixed veggie packs, etc.  When cooked the meat products are just as tasty to the palate as those of the more expensive brands.

Another reason that this grocery is different from other "hebigat" stores are the attitudes of the people who frequent the store.

The grocery shoppers are more disciplined, more polite, and more courteous to other shoppers. Not the type to waste time and linger for a chika, and mostly they are individual shoppers unaccompanied or without an entourage.

Also buying from this grocery would spare an ordinary shopper to be heckled or taunted for buying one or a few cheap items in their cart, a common observation when doing this in other more popular groceries. The cashier and employees or attendants inside are not overly staffed and cramped to give them time to crowd over one customer. 

It is a very efficient setup even for employees who are simply busy without minding the personal interactions of other customers with their products or their choices.

PERHAPS, THIS LAST REASON IS WHAT MAKES THE DIFFERENCE IN THE WORLD OF PINK GROCERY SHOPPING THAT IS DRESSED DOWN TO A MINIMALIST INTERIOR, YET STILL LOOKS APPEALING FOR DISCOUNT SHOPPERS.

Yes, there is a wave of new convenience shopping and it is the one that listens intently to what women want and look for in their grocery tags.

Posted by Anna Liza VB for News Review Philippines.

June 28, 2024. 

8:02pm