SCAMDEMIC AND THE CHALLENGES OF MASS COMM GRADUATES

 SCAMDEMIC AND THE CHALLENGES OF MASS COMM GRADUATES

One time in my chat conversations, a creative professional mentioned the term “scamdemic”, two words-in-one (to mean a combination of scam + pandemic), in which she alluded to the many expenses that had to be incurred by the ordinary citizen to fulfill the protocols set during the quarantine timeline.

I did not wish for her to elaborate on what she meant. But the term itself is true even if the pandemic did not happen.

When THE TERM WAS BROUGHT UP, THE CONVERSATION was initially meant to focus on job-hunting online (without the need to work in physical locations), and the need for more available employment for MEDIA and creative professionals of all ages, who have been displaced for the longest time by many contributing situations—the current pandemic; closure of a good number of media companies and the downsizing of employees, to name a few reasons for the unemployment.

The lack of employers who prefer to hire Mass Comm-related credentials further placed graduates into obscureness and irrelevance, in the era of social media.

WHY THE LOSS OF OPPORTUNITIES FOR MASS COMM GRADUATES?

This writer might have stressed in previous writing that the over-popularity of vlogging which opened a plethora of earning opportunities for many individuals, could also have given birth to the polarization of media companies which offered more tangible jobs in regular offices and with preset times for reporting.

 The polarization came with the increased pressure to come up with digitally proficient versions of their companies and the need to reformat media structures to accommodate vlog formats and other tech-induced online media productions. We merely put vlogging at the top because of its undeniable way of drawing workers to its fold. To further hyphenate on this,

Vlogging which features formal to informal productions of individuals or businesses, has given birth to the practice of many non-Mass Comm educated professionals coming from different fields and work backgrounds to go into media, entertainment, and documentary work as well, without the necessity of training or degree. Practitioners who are now  into vlogging are not just celebrities and news media personalities but graduates of the serious mold—the lawyers, politicians, etc, and the ordinary skilled individuals as well, who offer a variety of topics to discuss and vlog about.

There is a need to underscore that most of the skills and knowledge required for vlogging are instilled among Mass Comm students from their earliest journey to the end of their learning ropes in college.

With the democratization of news, lifestyle, travel, and entertainment productions that are more scalable rather than grandiose,  including other feature shows, Mass Comm practitioners have slimmer and not actually better opportunities to EARN AND LAND A STABLE CAREER online despite the soaring popularity of vlog work, propagated by many high-income earners.    

THE REASONS COULD BE:

1. VIRAL-CENTEREDNESS OF THE ONLINE MEDIA FORMAT AND ALL THE HYPE OF SENSATIONALISM THAT WORKS ON MANIPULATION OF ISSUES AND/OR OVEREXPOSING THE PRIVATE LIVES OF INDIVIDUALS.  ALL OF THESE ARE NOT REALLY PART OF THE TRADITIONAL TEACHINGS OF THE OLD MASS COMM CURRICULUM IMPLEMENTED IN COLLEGES OF SENIOR MASS COMM PRACTITIONERS.

2.     A SECOND REASON IS THE DIFFICULTY OF GETTING SPONSORSHIPS FOR VLOG SITES. This is sparkly true even for local bloggers who do not use visual expression, or videos to beef up their content online.

For older practitioners, the gap in skills is EVIDENT in the quality of output of their content. THERE IS A NEED TO MENTION THAT for vlog work, a vlog's quality IS DEPENDENT ON THE availability of exhaustive and sometimes punitive resources, that one NEED to make use of, to better vlog productions- gadgets and apps included.

Mass Comm practitioners of the past era are used to minimalist technology and with low DEPENDENCE ON manpower.   Old-timers have been trained MORE to HANDLE multi-tasking and to hone basic media skills DESPITE THEIR NEED TO HAVE SKILLS FOR TEAMWORK FOR PRODUCTIONS. THEY HAVE focused on technology but not as brazen as the ones being offered these days like AI technology.  THEY ALSO LACK the financial management training that is necessary before going into fully integrated media work or venture.  This is a problem because most vlog productions require expenses that can range from minimal to exorbitant, DESPITE BEING SCALABLE. 

Also, ordinary Mass Comm graduates are used to being employed rather than having an unparalleled freedom to pursue creative independence as exhibited by start-up vlogs that put together one or more talents to PRODUCE CONTENT FOR VLOG, AS AN INDEPENDENT, without limits for topics, form of expression, use of technology and so forth.

HENCE THE REASON FOR DISPLACEMENT includes INCREASED COMPETITIVENESS OF other graduates trained in non-Mass Comm courses,  THOSE WHO HAVE BETTER RESOURCES AND MANPOWER ACCESS.  The media landscape truly has changed for the OLD TIMERS WHO SHY AWAY FROM CAMERA work OR IN YOUR FACE MEDIA PRODUCTIONS.

3. ANOTHER EXPLANATION FOR THE DISPLACEMENT OF MASS COMM GRADUATES FROM REAL MEDIA WORK OPPORTUNITIES, IS THE ZEALOUSNESS OF OTHER INDUSTRY PROFESSIONALS TO VENTURE INTO MEDIA; THOSE WHO OBVIOUSLY AIM ONLY FOR POPULARITY AND CLOUT, THE FAST AND EASY WAY MORE THAN THE EXPRESSION OF PRESS FREEDOM, which is the first stalwart of MOTIVATION for going into mass media work.

To be continued…